To be honest it's not one big thing although there is a couple more expensive things we do to be the fastest web hosting available. The most expensive is definably the network, we have weeded out slow networks since 2001 and now have a blend of the fastest and most reliable networks around the world. Next we run much less websites on each server than most hosts. This means top speeds at almost 100% of the time for any website we host. From there we have too many things to list but smart firewalls, kernel tweaks, top of the line hardware, and custom server scripts, and cooling all make for the best benchmarking in all aspects of web hosting. We think of ourselves as contenders in a race and our car has to be equipped with the best in every way if we want to keep winning the title.
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